A brief history of the legendary Liberty Tana Lawn cottons
London-based Liberty is a must-shop destination for bespoke British fashion and fabrics. Their trademarked Tana Lawn is a breathable and fluid cotton fabric which behaves like silk. Liberty of London has been perfecting Tana Lawn for over a century, and it shows. The exceptional quality of Italian-milled Liberty Tana Lawn sets the world standard for fine cotton fabrics.
Originally named after Lake Tana in Ethopia, Liberty Tana Lawn also carries the name of London-merchant Arthur Lasenby Liberty. When turned down for partnership at his employer Farmer and Rogers Oriental Warehouse, Liberty left to found the legendary luxury London department store that bears his name to this day. Liberty built his brand by catering to the eclectic sensibilities of late Victorian-era tastemakers and later developing a signature Art Nouveau style embraced by fashion-fickle Edwardians.
By all accounts, Liberty was an enthusiastic advocate for handcrafted wares and saw his imports as an antidote to mass-produced goods of the booming industrial era. He was also a zealous promoter of better working conditions. Liberty was knighted in recognition of his contributions just before retiring in 1914 and left behind a fashion sensibility and fabric series that live on to this day.