Unlike storied fabrics with ancient origins, bouclé is a uniquely modern knit born of 20th Century fashion royalty, the legendary French designer Coco Chanel.
Throughout her fabled career, Chanel worked to free women from the restrictive corsets and long skirts of the gilded Belle Epoche period. When then-newcomer Christian Dior introduced his famed “new look” of 1947 featuring confining cinched waist lines and full-length skirts, Chanel famously quipped “Dior doesn’t dress women, he upholsters them."
In the 1930s, Chanel began experimenting with unfinished wool in haute couture, and over time developed her signature buckled tweed. Then, in Paris in 1954 she debuted the Bouclé Jacket, which went on to become a worldwide phenomenon popularized by fashion icons such as Jackie Kennedy.
Modeled on menswear, Chanel’s then radical new look made a revolutionary fashion statement by liberating women from waist-pinching silhouettes. Chanel’s bouclé was new form of jacket optimized for both freedom of movement...and style. Her passion for feminizing tweed coupled with her liberating designs resulted in a legacy of style that looks and feels as contemporary today as it did when Coco was the reigning queen of fashion.